At The Raptor Collective, we do things differently. We’re not just investors—we’re partners, champions, and builders of founder-led vertical market software (VMS) businesses. We believe great companies thrive when their vision, culture, and legacy remain intact. That’s why we take a founder-first, buy-and-hold approach—giving entrepreneurs the support, resources, and community they need to scale without sacrificing what makes them unique.

Empowering Founders. Building Legacies.

Why Raptor?

Our Commitment To Founders

We believe founders deserve more than just an exit—they deserve a future where their vision thrives. That’s why we take a partnership-first approach, focusing on sustainable growth and long-term success.

We work alongside founders, not over them, fostering a collaborative environment where we don’t just grow together—we win together.

At The Raptor Collective, we give founders the tools, insights, and support they need to take their businesses to the next level.

Unlocking Potential. Fuelling Growth.

We’re not just acquiring companies—we’re building an elite collective of market-leading software businesses, each primed to dominate its space. As the next generation of buy-and-hold acquirers, we go beyond transactions to become true partners in innovation, champions of growth, and stewards of lasting success.

If you’re ready for the next phase of your company’s growth story, without sacrificing what makes it great, let’s build something exceptional— together.

Building The Future Together

Our approach is informed by:

  • Battle-tested operational experience, refined over decades in the industry

  • Tailored strategic insights to sharpen your competitive edge

  • Patient, long-term capital that prioritizes sustainable growth over short-term gains

This isn’t just a formula—it’s a proven model that empowers businesses to scale, lead, and outperform in their industries. When you’re ready for the next stage of your business, we’re ready to help.

Your Vision.

Our Expertise.

With nearly 50 years of combined experience in investing, M&A, operations, and business development, we bring both deep expertise and an operator’s mindset to every partnership. As founders and operators ourselves, we understand the challenges and opportunities that come with building a business.

Our passion lies in working collaboratively with founders—helping them navigate growth, avoid pitfalls, and unlock their full potential with the right tools, insights, and support.

  • Mission critical B2B software companies

  • $1-$10 million of recurring revenue

  • Exceptional customer relationships (90%+ gross revenue retention)

  • Ability to acquire a majority to 100% ownership

  • Passionate and committed team culture

  • Consistently profitable and cash-flow positive

  • We acquire businesses globally

What We Look For In A Partner

  • Strong Roots – A compelling entrepreneurial story built on relentless customer focus.

  • Sustainable Growth – A clear commitment to long-term success, balancing growth with stability.

  • Brand Integrity – A reputation for authenticity, trust and an unwavering dedication to customers.

  • Market Leadership – A dominant, defensible position within a well-defined niche.

  • Strong Leadership – Business is tough. Leadership matters.

Friends of Raptor

We have carefully curated a distinguished network of advisors who bring deep domain expertise and a keen passion for mentorship

  • Monet Goode

    FOUNDER

  • Emmett Marsh

    DESIGN DIRECTOR

  • Eleanor Parks

    SUSTAINABILITY DIRECTOR

  • Jamie Kokot

    CUSTOMER SERVICE MANAGER

Our Core Principles

  1. Respect - Your business is more than just a company—it’s your legacy. We treat it with the care and integrity it deserves.

  2. Dedication - Success is a shared journey. We are deeply committed to helping you achieve your ambitions.

  3. Expertise - With committed capital and the experience of a former operator, we provide the knowledge and resources needed to drive sustainable growth.

  4. Empowerment – No bureaucracy. No micromanagement. Our companies operate independently, prioritizing customers and employees.

  5. Flexibility – Whether you seek retirement, continued involvement or something in between, we tailor solutions to fit your goals.

  6. Humility - We listen intently, working collaborating to enhance your company’s strengths and support your vision.

FAQs

  • We recognize that every business is unique, and so is our approach. Through a dedicated operating partner, we work collaboratively to provide a wide range of expert and value added tools and services to help unlock your business’s full potential – on your terms

    • Ongoing operational support and proven playbooks

    • Strategic guidance

    • Patient capital

    • Shared services

    • Technological expertise

    • Access to a community of CEOs and leaders

  • In short — it won’t. We are not here to micromanage or disrupt what’s already working. Our role is to provide strategic support, resources, and expertise when needed—without getting in the way. We respect what you’ve built and are here to help you take it even further.

  • We understand that your culture is a defining aspect of what makes your company unique and successful. Our process starts with active listening. By deeply understanding the values and principles that drive your business, we ensure that our strategies align at every stage of our partnership. We are here to support and strengthen your vision, not change it, ensuring your company’s culture and legacy remains intact and thrives as your business grows.

  • Valuation is a nuanced process that goes far beyond numbers. We balance quantitative data with qualitative insights to reflect the true worth of your business. Above all, we aim to be transparent and ensure that you have a clear understanding of how we arrive at our valuation and the factors that influence it.

    Our valuation process combines financial analysis, market assessment, industry comparisons, and other qualitative insights (e.g. culture, people, leadership).

  • We share your entrepreneurial roots. As former founders, we understand that selling your business isn’t just a financial decision—it’s a deeply personal one. At Raptor Collective, we’re not just buying a company, we’re forming a partnership that respects your vision and safeguards your legacy. We offer stability, strategic support, and a pathway to sustainable long-term growth, ensuring that your hard work continues to deliver value for you, your team, and your customers.

  • What sets Raptor apart is the depth of experience, passion, and network behind our team. Unlike traditional private equity firms that chase quick returns and aggressive cost-cutting, we take a different approach—one built on long-term partnerships and patient capital. We’re not just a buyer—we’re a true partner, committed to preserving your legacy while unlocking new opportunities for sustainable growth. And unlike most investors, we don’t sell businesses. Our focus is on building lasting value, always prioritizing the needs of our partners over the need for an exit.